Last year through the support of trainers, operators, and lifeguards, we reached nearly 2 million people with water safety information. As we look, hopefully to pools opening in the near future, this DPW, running from 12-19 June is perfectly placed as a way to engage your communities at a time when you can’t get them into the pool.
This year has certainly been a challenging year, yet we are determined to continue with our mission to prevent drowning and ensure that everybody across the UK and Ireland has the skills and knowledge to enjoy water, safely.
Instead of encouraging the running of water safety events and activities, this year, we are asking people to support the campaign by disseminating our online resources far and wide. We have launched brand NEW, online, certificated lessons for both 5 to 10–year olds and for those 11-years+.
Here is how you could get involved
Your dedication in supporting the campaign and in ensuring that any information is filtered to marketing teams will contribute significantly to public safety this summer.
Engage your members and communities
- Make contact with your communities to share water safety advice and signpost to online lessons and water safety resources
- Retweet and post social media messages about water safety and our resources during the campaign
Many staff and operators are currently utilising the governments job retention scheme. Why not engage them in positively supporting the campaign by joining our ‘shared media campaign’.
We are encouraging the water safety community to be proactive and post out consistent water safety messages to increase the reach of this crucial message.
It is our goal to encourage 700 people to post, to replicate the approximate number of individuals that lose their life to drowning across the UK and Ireland, each and every year.
In support, we have created 9 key message templates. With one overarching theme – personal responsibility to learn how to enjoy the water, safely – built around the hashtag – #BeALifesaver
Thank you for helping us spread awareness of water safety and drowning prevention.